Digital Transformation in Business: Meeting the Digital Age

Shifting the fundamentals of an industry requires calculated risk and complex strategy. Hence, the top management will require Strategy what digital transformation means for business and Business Units collaboration in this type of endeavor. When done the right way, it opens considerable opportunities for growth.

Digital transformation is the process of incorporating computer-based technologies into an organization’s products, processes and strategies. Adding AI and automation serve customers better and do higher-value work. They create intelligent workflows that simplify operating models, increase productivity and enable employees to make better decisions faster. Drive innovation enterprise-wide with integrated and centralized systems and by leveraging predictive analytics to provide a better experience for customers and employees alike. If businesses want to evolve with the rapid pace of digital change today, they must work to increase efficiency with technology wherever possible. For many, that means adopting agile principles across the business.

Establish an Iterative Transformation Process

« We talk about automating operations, about people, and about new business models, » he says. « Wrapped inside those topics are data analytics, technologies, and software – all of which are enablers, not drivers. » Digital Transformation is a very broad term, and many leaders and CXOs have different definitions of it. Digital transformation means different things to different organizations depending on the specific needs and goals, as we said before. However, holistically, we define digital transformation as the use of technology to radically improve the performance of an organization.

The company was able to embed collaboration and agile development within the organization. This company-wide shift from equipment to a stronger reliance on data testing led to growth. It helps businesses better understand and respond to changing customer needs and preferences and adapt to new market trends and challenges. Digitally mature companies were able to improve their efficiency, productivity, and customer satisfaction by prioritizing their digital initiatives. That depends on where you stand and how you deal with digital innovation. This book is about showing you the drivers of digital transformation and how they might impact your business.

Drive Digital Transformation

In traditional businesses, sales, marketing, and customer service departments operate in parallel universes as customers progress through the funnel. The converged approach means uniting silos to achieve a 360-degree view of the customer. Thus, each department can leverage the insights of the other two and respond proactively to meet expectations. In the digital age, procurement stands to gain a great deal from digital transformation – and, given the rapid pace of change in today’s business process transformation, the sooner that they begin their journey, the better.

digital transformation model

Chief Innovation Officers are responsible for driving innovation within an organization. They may play a key role in driving digital transformation by identifying new technologies and processes to help the organization stay ahead of the curve and be more competitive in the market. CIOs, CTOs, CEOs, Chief Digital Officers, and Chief Innovation Officers are all critical players in driving digital transformation within an organization. Each role uses digital technologies and processes to transform and modernize the business. For the past few years digital has been pretty disruptive for traditional marketing. The arrival of new types of digital media has forced marketers to think about interactive ways of communication and dialogue with customers.

Digital Transformation – Jo Caudron

Embarking on predictive and prescriptive analytics initiatives with the use of the latest technological advancements entails collecting as much data as possible. Besides common figures, try to capture the decisions that surrounded the use of the data and how confident those decisions were. You will be able to employ this information to build more comprehensive algorithms based on machine learning.

  • Instead, these companies pulled innovation skills, digital mindsets and agility into the corporation on the back of concrete initiatives to drive growth.
  • Disruptive Innovation makes it possible to transform your business as a whole and open up completely new dimensions of growth opportunities, like becoming a platform player.
  • Build a more resilient business with AI-powered solutions for enterprise asset management, supply chain, and facilities operations.
  • This innovation increased customer convenience so much that it helped push the company to overtake Pizza Hut in sales.
  • The primary goal of a process transformation is to make internal processes more straightforward and efficient.

Meantime, the share of digital or digitally enabled products has accelerated by seven years. IKEA’s decision to stop creating its well-known print catalog shifted investment to other areas. IKEA’s acquisition of Geomagical Labs will enable customers to create a 3D representation of a room, ‘delete’ the existing furniture and virtually add new pieces.

How has the COVID-19 pandemic impacted digital transformation?

The world is still in a deep crisis, considered by many as one of the most dramatic economic moments in recent history. Europe, the US and even emerging BRICS countries have suffered severe blows, impacting governments, businesses and individuals. If you think you should have access to this content, click to contact our support team. We’ve heard it before – the democratization of IT and the prevalence of mobile technology has fundamentally changed consumer behavior and expectations.

digital transformation model

As a result, they dedicate too many resources and too much attention to the technology side of digital transformation projects. One approach to counter this imbalance is to think of digitalization as business model innovation rather than technology-related change. The author shows how one simple, well-known tool — the business model canvas — can facilitate the necessary shift in perspective. Digital transformation involves integrating digital technologies and solutions into every area of a business. This is as much a cultural change as a technological one as it requires organizations to make fundamental shifts in the ways they operate and how they deliver customer experiences and benefits. Digital solutions also help to augment the workforce and can lead to business process and business model transformation.

How can I digitally transform my business?

Most teams experienced that purposeful changes to their key activities were needed to ensure that technology investments were used effectively and led to lasting transformations in how value was created and delivered. Consider a new digital business model – Any model should be tailored to your own business. Look at your products or services and see how online technologies and channels can help you to create a seamless customer experience and make more sales.

digital transformation model

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